Universal Design

Plain Language on the Web

Plain language is important to use on any website. Using plain language makes web content accessible for the majority of users regardless of ability, education level, or familiarity with the content. Plain Language.gov gives clear guidelines for how to use plain language. Plain Language is not dumbed down or somehow lesser than regular language. It's accessible and clear for everyone, which is a step in the right direction.

Plain language also helps users who are looking for simple answers to complex tasks. Often users are looking for help when they search for information online, so writing in plain language simplifies this process for all users. Here are a few ways to use plain language in your Web writing:

• Identify your audience and write for them individually
• Stay organized by using lots of clear headings, writing in short sections, and addressing one person, not a group
• Write in user-oriented language, using you when appropriate
• Use active voice
• Use simple verbs and avoid hidden verbs
• Use must to indicate requirements
• Cover only one topic per paragraph, making sure to use clear transitions when needed
• Use examples, lists, and tables to clarify information
• Minimize the use of idioms, slang, and technical jargon when possible. If you must use jargon, clearly explain the meaning of the content.

These and other plain language practices will help your website be accessible for all users, no matter their level of ability.